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One:One Marketing
Hi all - My colleague Christina recently passed along a story she ran across on NPR about the up and coming marketing vehicle called Word of Mouth Marketing. It's actually been around since the dawn of time, but I call it up and coming because it is actually making its way into actual marketing plans now. Heck, there's even an association: The Word of Mouth Marketing Association! Here's the link to their Web site: www.womma.org.
Here's the article: http://www.npr.org/templates/story/story.php?storyId=10355723
And here's some Georgetown U students that were just "wordofmouthed!"
I think this is going to be a vital form of viral marketing, especially in an age where consumers are increasingly resistant to many forms of traditional advertising. What do you think?
Garret Ohm
3 comments:
contagious thinking -- I hate that kinda thing. Pass the tater tots please.
S'what's goin' on with recent TCA account wins? Tell us all about 'em!
Melissa, what does recent TCA account wins have to do with this blog entry? This isn't some SMS service or a MySpace playground for people that need a project.
Me thinks you're enjoying (way too much) the fact that we don't do PR for ourselves.
Stick to the topics. They're very informative.
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