Now That's Guts

I always say that to create great marketing, you must have guts. You must be able to throw caution to the wind and forgo safety. Here's a great example.

Starting soon, Saturn will be stocking their showrooms with brand new Honda Accords and Toyota Camrys, two of America's best selling cars in history. Dealers there will offer free test drives of each of these cars, and allow consumers to compare them with the Saturn Aura to pick which one they like best.

THAT'S guts on the part of both their agency and their marketing department. For me the consumer, it sounds like Saturn is pretty darn sure their car can compete head-to-head and win. I'm SURE this move will sell lots of cars.

Full article HERE.