Hey Kids, Stock Up On Cocaine Before It's All Gone....

Did you guys see this? I knew it was coming, but I didn't know it would be front page news on most of the major networks.

I have to applaud their courage in coming up with a striking, somewhat polarizing name - I think it probably is a name that received a lot of attention and did (for better or for worse) resonate with the target audience. And it certainly makes a statement in a sea of energy drinks with hardcore names, although none are as hard as COCAINE: Monster, Amp, Vault, Jolt, Red Bull, Rockstar, etc...












But in the end, you had to know that the FDA was going to take issue with a product, marketed to the Nation's youth, with the same name of an illicit drug.

Here's the full story on CNN: http://www.cnn.com/2007/HEALTH/diet.fitness/05/07/energy.drink.ap/

This just in - the new name: Angel Dust! Just kidding....

Garret