I Coined a New Word Today

Brand Defender O.k, it's two words.

Definition: Someone who is so fiercely brand loyal that they feel the need to constantly boast about how one brand is better than the other. This person is likely to get heated when they run into someone that doesn't share their brand preference.

Here's an example: Today I was going by the mail room at my office and saw that someone was sending their Netflix movie back in the outgoing mail. Me personally, I love Blockbuster Total Access. It's essentially the same as Netflix, but you have the option of returning and renting in store as well. It's Netflix, improved. I love it. I love it so much, I have become a brand evangelist, telling all about my love for the brand. But when I saw the Netflix envelope, my first reaction was to look in and see who it was so I could go ask them why the hell they weren't Blockbuster customers!!! I'm the same way with Subaru and Porsche...I am a brand defender (TM)!!!!!

I like to think that we have turned many a regular consumer into brand defenders over the last 19 years. We look forward to creating many more for years to come.

Garret