Funny Commercial

I was watching the television the other day and I saw a funny commercial that I immediately had to "YouTube" to watch again. Here it is, with my commentary below:



I started to think about what the brief must have looked like when it was handed to the creative team. That's the 'ad dork' in me coming out. It probably said something pretty simple: Wendy's burgers are fresh, not frozen, like the "other guys." It's a pretty simple message - not very compelling in that form. The job of the agency was to make it dramatic.

Rather than focusing the concept on the actual chunk of frozen meat, the agency decided to dramatize instead the fact that Wendy's was bucking convention and doing things differently. The creatives used their right brain to come up with the silly idea that just because everyone else sits around kicking trees, doesn't mean it's the right thing to do. Once they conveyed that idea, they drove home their message, that Wendy's burgers are fresh. Makes me want one, what about you?

The bottom line is, this is one of those commercials that is both wildly entertaining, but also really does a great job of sending the right message. The customer gets what makes a Wendy's burger better than those "other guys" right away.

Kudos Wendy's.

Garret

My Thought For The Day...

My thought for the day comes from one of the most prolific advertising professionals that has ever lived. Nobody in history has grasped the fundamentals of advertising like David Ogilvy.

"Advertising people who ignore research are as dangerous as military generals who ignore decodes of enemy signals."

Garret