Hi all,
Just a quick recap of some consumer research that I just read from The Kelsey Group about the media consumption habits of consumers - pretty compelling stuff:
Nearly six in 10 Web users (59%) have watched online video ads
Of 296 respondents who had viewed a video ad:
43% said they then clicked on a Web site
22% requested more information
18% went to a store
15% made a purchase
11% forwarded the video to a friend
9% signed up for a product or trial
3% ordered a subscription
45% took no action
Good stuff - it just goes to show you that online video works. Why? Kelsey hypothesizes (and I agree wholeheartedly) it's because consumers who consciously click to view are motivated, and they are one click away from making contact or responding to the ad. Televisions viewers, on the other hand, are usually sitting on the couch and unlikely to make a move before they forget about the ads.
Here's one of the favorite online ads I've ever seen:
Garret
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