I started thinking the other day about how ridiculous some companies' marketing programs and brands are. Now I'm not going to name any names, but here are a few things that just irk me to no end when I see them:
The Word "Solutions": If I see one more brand called X Solutions, I might go crazy. Everywhere I turn these days I feel like there's a X Solutions or X Solutions Services or something similar. Here's a hint - EVERY company offers a solution to something. To put Solutions at the end of a name only serves to make you look just like everyone else. And keep SOLUTIONS out of your taglines, too....
One Stop Shop: Calling yourself a one stop shop won't do anything but STOP customers in their tracks. Nobody can be all things to all people. Except for maybe Wal-Mart because they sell eeeeeeverything, but that doesn't count.
Starbursts and Exclaimation Points: They are ugly and can be perceived as shouting. Customers don't like shouting! Ditch them and use the white space to your advantage.
Cheesy Jingles: Unless you've got a good one that reinforces your brand and isn't hokey, jingles suck. Use the time and money you spend creating them to do more advertising.
Ok, that's enough of my ranting for now. I'm not trying to sound elitist, but half-assed marketing just doesn't cut the mustard with me....
Garret
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