It started probably at a young age. I don't remember exactly when. But when I got to college and realized that I was going to school about 10 minutes from one of Baltimore's largest Porsche dealers, I knew I had to work there. Even though I played on the golf team at Towson University (go Tigers), I managed my schedule so that I could work in the service department part time.
It was a cake job. I got to drive Porsches, Audis, Subarus and Mercedes (ok, ok, and VW's too) - take them through the car wash, quality control them, sometimes test drive them on the open road, but more importantly just spend time with them. I love Porsche. Even writing this gets me excited. Pretty lame, huh?
Well anyway, I started thinking about how the marketing of Porsche over the years may have had an impact on my emotions, and it really hit me. All of their ads that I can ever remember have worked hard to evoke an emotion. They usually have BIG pictures and a very small amount of copy. But the copy is very emotional. Porsche wants you to feel the brand, not see it. One of the ads that I'll remember for the rest of my life (It has since become my email signature) was the one that said "Professor Porsche hammered his dreams in aluminum and steel. What's your plan?" I love it. To me it means so many things. It means, if Ferdinand Porsche was able to make PORSCHE out of steel and aluminum, as long as I have a plan, I can achieve anything. In this case, the ANYTHING is a Porsche. Which I wil have by the time I'm 30. :)
Ahhhh, Porsche. I'll take two.
Garret
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