In today's "cool concepts" department, I wanted to point out an emerging field that relates to search engines and search engine marketing. The best way to explain it is probably to point you to this CNN.com article I found.
http://www.cnn.com/2006/TECH/internet/07/11/social.search.ap/index.html
I've often struggled with some of the results that come up on the natural search engines, thinking...there must be a better way to get more relevant information. The big question I see here, is when will this technology hit the tipping point. We saw it happen with Google - who's to say it won't happen here as well....?
I'm also curious to see how this can be marketed. Would it be a pay site? Would revenues be generated by advertising? Would there be some sort of pay per click marketing system built in? Only time will tell.
www.prefound.com is the Website of this company if you'd like to check it out. As I suspected, I can't right now because everyone and their mother is online looking at it since it's on CNN's front page.
More later,
Garret Ohm
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