I just wanted to share with you an article from the Center for Media Research discussing the penetration of broadband in American households. This comes up often for companies that do sophisticated Web site design and implementation.
With broadband in approximately 124,200,000 homes (I DID THE MATH) in the United States, I'm sure we'll now see the big Internet giants making leaps in new technologies suitable for broadband. Not that I'm an internet yuppie, but I'm about tired of them having to cater to the lowest common denominator!! : )
Garret Ohm
High Speed Internet in 60% of Online Households
According to new consumer research from Leichtman Research Group (LRG), 69% of all US households now subscribe to an online service at home, and high-speed Internet services now account for about 60% of all online subscribers.
Overall, cable remains the most common source for residential broadband driven by its strength among higher income households. But DSL now has a greater market share than cable among middle income households. Based on a telephone survey of 1,600 randomly selected U.S. households:
- Thirty-seven percent of all households with annual household incomes over $75,000 subscribe to cable broadband and 27% subscribe to DSL
- Among all households earning $30,000-$75,000 per year, 21% subscribe to DSL and 18% to cable
Other key findings include:
- The mean annual household income of cable broadband subscribers is 12% higher than their DSL counterparts
- The mean income of broadband subscribers is 35% greater than narrowband/dial-up subscribers
- 40% of current narrowband/dial-up subscribers are interested in getting broadband
- 80% of all US households have at least one computer, but just 58% of those with annual household incomes under $30,000 have a computer at home
LRG forecasts that by the end of the year 2010, there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband.
| Top Broadband Internet Providers in the U.S. | ||
| Broadband Internet Provider | Subscribers at end of 1Q 2006 | Net Adds in 1Q 2006 |
| | ||
| Cable | ||
| Comcast | 8,957,000 | 437,000 |
| Time Warner | 5,168,000 | 346,000 |
| Charter | 2,322,400 | 126,000 |
| Adelphia | 1,808,004 | 100,554 |
| Cablevision | 1,806,623 | 112,289 |
| Insight | 514,800 | 44,400 |
| Mediacom | 504,000 | 26,000 |
| Cable One | 253,059 | 18,959 |
| RCN | 249,000 | 5,000 |
| Major Privately Held Companies | 4,190,000 | 191,700 |
| Total Top Cable | 25,772,886 | 1,407,902 |
| DSL | ||
| AT&T | 7,432,000 | 511,000 |
| Verizon | 5,685,000 | 541,000 |
| Bell South | 3,145,000 | 263,000 |
| Qwest | 1,678,000 | 180,000 |
| Embarq | 777,000 | 84,000 |
| Covad | 556,950 | (10,225) |
| ALLTEL | 441,475 | 43,779 |
| CenturyTel | 285,791 | 37,085 |
| Cincinnati Bell | 171,000 | 8,500 |
| Total Top DSL | 20,172,216 | 1,658,139 |
| Total Broadband | 45,945,102 | 3,066,041 |
| Sources: The Companies and Leichtman Research Group, Inc. Some figures are adjusted from prior quarters to account for system sales and acquisitions | ||
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