When talking the other day to a prospect (a Maryland/DC area law firm), I realized something. Most clients that aren't INTO marketing, don't really understand the difference between branding and brand development. Well, to make it simple, here's a definition for you:
Brand Development: The development of a distinction for a given brand. In other words, this is how we communicate that X brand is the company that X (USP).
Branding: The colors, fonts, logo that is used to communicate the brand development.
There are many companies out there that ignore brand development and skip right to the branding. This generally results in a whole lot of pretty pictures, but not a whole lot of solid strategy. This equates to work that doesn't, well....work.
If you're looking for a full-service advertising agency that specializes in developing great brands, look no further than us.
That is all!
Garret
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