According to Marketing to Moms, a division of BSM Media, Inc., word of mouth is the strongest form of marketing within the mom segment. 55% of mothers say they rely on recommendations when making purchases for the home, and that number jumps to 64 percent when it comes to buying a product for their child. Moreover, 71 percent of moms report they are likely to use the Internet for product information, advice or general information.
WOW. Who would have thought the data would be that strong on what motivates moms to buy. Not me. But it will certainly help us to develop marketing strategy for our clients that are involved in marketing to moms.
Garret
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