I just read this article recently online at www.nytimes.com about how the Wall Street Journal is reportedly beginning to sell advertising on the front page of its daily newspaper. So for a price of about $75,000-$100,000, advertisers hoping to gain the attention of this "large, affluent and influential" target audience can purchase an ad. My guess is that this space will be used often by two types of companies: young companies backed by lots of venture capital and a solid and different concept, and fortune 500 companies.
It should be pretty interesting when it starts, but it's not an entirely new concept. Apparently, lots of British rags have already been doing this (shocker: Europe is once again ahead of the pack when it comes to advertising!).
I wonder what consumer reaction will be. I don't think it will be a negative reaction at all. Consumers are so used to having ads pumped into their daily life that it won't phase them. I think the advertisers that jump on this at the beginning will see the most value because they will be perceived as cutting edge, but as all consumers do, we will become trained to zone the ad out before long. It certainly won't have a negative enough effect to offset the tens of millions of dollars in revenue that this will generate over time for the Wall Street Journal!
It just goes to show you - nothing is sacred, and everything has the potential to be used as an ad. Here's the whole article: Link
Garret Ohm
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