Here's a good article from USA Today about a new advertising medium that is quickly gaining pace - cell phone advertisements. Further media segmentation! A media buyer's job is getting harder by the day - they need to be more in tune than ever with the wants, needs, habits of their target audiences.
http://www.usatoday.com/money/advertising/2006-08-08-mobile-ads_x.htm
What do you think? I have to learn more about this subject - how would we as an agency even go about buying ads on cellphones? Post if you know something - the more resources the better. I have a strong thirst for knowledge!
Garret Ohm
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