Quiznos. Mmmm, EAT FRESH.

So I was headed home from a late night at work and really didn't feel like cooking. So I stopped at the neighborhood Quiznos for a quick bite. Now, this wasn't the first time I've eaten at Quiznos, by any stretch. As a matter of fact, I've eaten lunch there a couple of times this week. They have the best (fast) salads on Earth, and the Roadhouse Ranch has only 1 net gram of Carbs, which is great for my girlish figure.

The thing that made this different than most of my early evening visits, is that I was feeling really weak. That is, I was craving something and had every intention to indulge. You see, the one thing I crave more than the toasty goodness of a Quiznos Turkey, Ranch & Swiss sub, is a chocolate chip cookie. Ah yes, I love them soft, gooey and REALLY chocolatey. Mmmmmmm.

Anyway, so tonight I go in line, order my sub, and then go to pick up my chocolate chip cookie. I pick it up, put it on the counter to pay, and then decide to go ahead and ask the nice man behind the counter how much it is. "One Fifteen," he says. ONE FIFTEEN? As in, one dollar and fifteen cents??? $1.15? EACH? "Yes," he says. I quickly picked the cookie up from the counter and put it right back on the shelf. Now I love me some cookies, and I'll indulge from time to time. But I saw the exorbitant price of the cookie as a sign from above, that I shouldn't be buying the cookie.

It just started me thinking. How can Quiznos have the nerve to charge $1.15 for one stinkin cookie. A cookie that probably cost them $.10 to make. Now, I'm a fan of business and I believe in a capitalist society, but $1.15 for one cookie is just plain out of control. Hear me out. Not only are the cookies expensive, but so are the subs and salads. And on top of that, I could just go over to the neighborhood Subway and get a similarly sized sub and 3 (yes, 3) chocolate chip cookies for about $2-3 less than Quiznos.

I like Quiznos, but not that much. Quiznos, as a brand has done a great job in attracting me to its concept and keeping me there, but they lost me on the pricing. If Quiznos and Subway were priced consistently, I would probably choose Quiznos more often. So what is it - cockiness? Is there target audience more affluent than I am? Are they testing this pricing strategy? I'm not sure, but I DO know, the my fast food sub joint visit is going to be at SUBWAY.

Here's a link to their site, just because they serve up succulent, gooey, chocolatey, and CHEAP chocolate chip cookies: www.subway.com.

Cheers,

Garret Ohm
Eat Fresh