Easter is About More Than Candy?

Ever since I can remember, Easter has been synonymous with candy. Baskets and baskets full. Based on this USA Today article that I recently read, it sounds like moms are wising up and realizing that chocolate bunnies and Marshmallow Peeps aren't all you can put in an Easter basket.

Here's the article: http://www.usatoday.com/money/advertising/2007-04-05-easter-marketing-usat_N.htm?csp=34

I particularly like Hasbro's use of market research in the form of interviews with moms to realize that if promoted properly, board games could be a good alternative to candy. I really enjoyed their "Think outside the basket" campaign - I've seen it a few times on TV. Their research told them that Easter, the world's 3rd largest retail holiday, would be a great way to promote their products. While sitting around playing games isn't exactly a great workout, it is a step in the right direction to conquering childhood obesity.......But that's another story entirely. I'll leave that to the health bloggers.












Later!

Garret