I've never been a huge General Motors fan (owned one, probably never again), but I really have to give them credit for their latest marketing move. In their first true foray into the minicar arena, GM has done something very interesting. Rather than relying on designers and engineers to pick the next GM micro-car, they've decided to poll the audience on a few of their design concepts.
The choices that will be voted on (3) will be presented to the public amid much fan fare at the New York International Auto Show. Then, they'll be prompted to visit the Web site at www.vote4chevrolet.com to cast their vote for their favorite. The car with the most votes at the end of the contest will be produced by GM.
I think it's a very cool idea - one that should produce a car that will sell. If they're smart, they'll poll people also on what they like and what they don't like about each design and use that feedback to take design cues from the 2nd place car and implement them as well. As long as they can keep it from making the car look like a hodge-podge, I think it might help increase sales of the new vehicle. They should also use this site to collect potential customer information (for upsell), but I'm sure they have already thought of that!
Here's a picture of one of the designs that GM released. It's called the Trax:
Garret
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