Scion Launching Branded TV Show

Product placement is gaining even more momentum in the marketplace, it seems. I read an article today, written by Karl Greenberg of Media Post's Marketing Daily, about Scion, a division of Toyota Motor Company. It seems they are in talks with networks about launching a show branded by Scion that centers around hip-hop celebrities that travel to their old neighborhoods in Scions. Appropriately called "Stomping Grounds," the show is the brand's new appeal to the lucrative young urban market.

As you can see by this picture of a Scion, this car is perfect for this market:













I think it's going to be wildly successful.

By the way, if you're not receiving MediaPost's stuff, you should definitely go online and sign up: https://www.mediapost.com/?fa=r2c.check.

Garret