Chiquita Whoopsie!

Talk about harmful to the brand! I can't imagine something that could be any more harmful to a brand than the news on the front page of CNN this morning about everyone's favorite banana brand, Chiquita.












In case you missed it, here's a link: http://money.cnn.com/2007/03/14/news/companies/chiquita/index.htm?cnn=yes

If you read the story, it's clear that Chiquita doesn't deny wrongdoing. They are pleading guilty to funding Columbian terrorist organizations, and are being fined $25,000,000. To me, that's not enough.

I foresee boycotts, and I for one, will start. No more Chiquitas for me!

Garret

p.s. No Chiquita bananas were used in the making of the Resilient Corporation Ad!!!!