Check out this link. I pulled it from the Baltimore/Washington Corridor Chamber of Commerce enewsletter. We get it as part of our membership.
http://www.clickz.com/stats/sectors/advertising/article.php/3603121
I thought some of you might want to see this. It's a listing of the top 50 companies that spend money to advertise on the internet. When you think about how much money must be spent on Intenet advertising in the United States, it boggles the mind. The top internet advertiser spends like $22 million on internet ads. That's crazy - but considering how trackable internet advertising is, I'm sure Vonage has a great idea of how well it's working for them. My guess is that it's providing a generous return!
This is probably one of the reasons why mass media like TV and Print are having such a hard time - because now they're forced to split their profits with yet another powerful medium! Alas, one that's more trackable, more interactive and able to focus even tighter on a specific demographic and psychographic!
Good stuff. Definitely more on this later!
Garret Ohm
"Professor Porsche hammered his dreams out of aluminum and steel.
What's your plan?"
Monday, June 05, 2006
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