Your Direct Mail Consumption Habits

Hi all -

We met with a prospect today that told us that her husband's mail "role" is to bring the mail in, while hers is to sit over the trash can and go through it, putting the good mail on the counter neatly, while throwing away the rest. It got me thinking...I wonder how many people do the same thing...that is, not even look at the direct mail that's getting sent to them. My guess is that a lot of people do just that. We're so trained nowadays that everything that get sent to us much be junk mail, that we're desensitized to the power of direct mail. I wish so many marketers hadn't ruined it for the legitimate ones....

Leave me a comment and let me know your thoughts on direct mail. Does it ever influence you? My guess is that most people will say no. However, I also have a sneaking suspicion that some consumers throw most of it away unless of course it is a piece of "junk" mail that advertises something that they are brand loyal to.

Later folks,

Garret