SWEET!

I thought it might be a good idea to pass along Ad Age's latest poll to try and get more consumers to respond. You know how we love market research.... Here you go: BACKGROUND: Eleven major food marketers have now pledged to curb or eliminate marketing aimed at children. Among the promises: Coca-Cola and Hershey won't aim advertising at kids younger than 12. Mars/Masterfoods won't advertise any of its candies to kids but might at some point advertise its better-for-you snacks. PepsiCo, Kraft Foods, Kellogg, General Mills, McDonald's, Unilever and Campbell Soup will limit all their marketing of food to children younger than 12 to more healthy foods. Yet past attempts at better-for-you offerings haven't flown off the shelves.









THIS WEEK'S POLL QUESTION: If food marketers follow through on their promise to shift ad dollars to support more-healthful options, will there be a corresponding uptick in sales? VOTE & COMMENT for possible publication in next week's 'Advertising Age' at http://adage.com/poll?poll_id=79