Reverse Product Placement

Hi all - It's been a while - sorry about that. I know you all missed my musings, so here's one for you, and no it's not an iPhone blog. This story is very near and dear to my heart, because it involves one of my favorite televisions shows...ever. Now we're all familiar with product placement - and if you're not, and want to read more, read the blogs I wrote about it here.

But you've probably never heard of reverse product placement, which is something that has been brought to the forefront lately because of this story: http://wjz.com/topstories/topstories_story_183095840.html The Simpsons' new movie will be coming out in theaters around the country soon, and in preparation and to build the buzz, the movie company has struck a deal with 7-11 stores around the country to turn select stores into Kwik-e-marts (even one here in Maryland). Not only is it a great, fun idea, but it turns out it was funded entirely by the 7-11 chain, and didn't really even cost them anything, because they made profit on the Simpsons branded items in-store. Here's a picture of one of the stores:
















Great move! Reverse product placement - it's here, and you'll be seeing more of it.

Garret