As an agency that frequently employs non-traditional or guerilla marketing tactics to solve challenges for our clients, we always strive to do something that is going to cut through the clutter of traditional media. As we tell our clients, interruptive marketing (such as print ads) isn't working like it used to. We're in an over-communicated society and we've become numb to ads.
Just in case you need Cliff's Notes for the story that I linked to above, Adult Swim, a cartooon network for adults, in an effort to plug one of its shows put little LED light boards in the shape of a character in a number of discreet locations in a number of major cities. They were hoping to create a buzz - they got a little more buzz than they bargained for when people started calling in reporting these objects as bombs. Boston, hit particularly hard, was crippled for hours by these:
Although the guerilla stunt achieved its goal of creating a buzz (and then some!), there will likely be negative effects to this also. I'm thinking Time Warner may be liable for all of the tax dollars that were spent responding to this faux emergency. This is probably a drop in the bucket to them, though...
What are your thoughts on whether or not this will end up as a positive situation for Adult Swim or not? I'm curious as to what everyone thinks on the issue.
Best,
Garret Ohm
2 comments:
Is this story becoming viral? Was this intentional? Well worth having a couple sneezers incarcerated for a few hours and paying some hefty fines just to start a virus?
Is the publicity bad since it looks negative? What if someone told you not to step backwards or you'll fall off that cliff to your death? Is that bad because the message evokes an emotion of death/doom? Or will you likely not forget it because it's so dramatic? Wouldn't you share this message with your friends and family?
I don't know much. I just like to ask questions.
D
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