Hi all -
I found this article in the San Francisco Chronicle about a new guerilla marketing campaign that is being attempted in some parts of San Francisco by the California Milk Processing Board. I thought it was pretty resourceful, and despite being potentially offensive for one or two asthmatics, it should be very effective and will resonate with the target audience (milk and cookie lovers!).
Check it out:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/30/BAGC2MMHUO1.DTL
Garret Ohm
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Very inventive. But I have to say, I think I'd be bitter if I got to enjoy the lovely smell of cookies, but no cookies.
Did your high school ever bake Otis Spunkmeyer cookies and sell them for fund raisers? That amazing smell would be all over school and you had to try to find where they were baking them to get there in time to buy some before they ran out. I was always too late and always so bitter. I've definately been scarred by the cookie smell lacking actual cookies.
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