Will This Work?

Some would look at the article below and think that Dominos Pizza has lost its marbles. Yeah, this promotion PROBABLY won't directly lead to a whole lot of extra Brooklyn-style pizzas being sold, but I do think that it will provide a solid ROI for Dominos. Think about it - what did it cost them to run this promotion. Other than the money they paid some ad agency or creatives to dream up the promotion, the main costs of this promotion are

And look at the press coverage it has already gotten. You're reading this blog, and you're going to probably at least glance at the article I am linking to at the bottom of this post. So the next time you think about having pizza for dinner, chances are it very well could be a Dominos Brooklyn-style pizza.

"Mission accomplished." - Dominos Pizza Marketing Director

http://promomagazine.com/news/dominos_brooklyn_113006/

Garret Ohm