I'm not a gamer. I used to be alright at some of the games when I was a young chap, but not really any more. I just don't see the graphics like I used to - I can't figure out when to punch those little buttons to win the game, and I just can't see things like gamers can see them. To me, it's just a bunch of abstract graphics. To them, it's a whole 'nother world.
So when I watched in amazement the news stories about people waiting in lines and getting into fist fights over the new Playstation 3 and the new Wii from Nintendo, I just didn't get it. Either way, there are millions of people out there that do get it. They're usually categorized as brand loyalists - passionate about the system they love, and it's either one or the other (although some prefer Microsoft's XBox). But which one is better? I think (and the article below agrees) that it is the system with the best game offerings. Sure, PS3 has hddvd capabilities and the Wii doesn't, but Nintendo's not even sure that matters - they have cheaper games and they think that will drive system sales.
The reason I wanted to put this article out there is because even though these systems are flying off the shelves, I have not seen ONE ad for either of these sytems. Yet, it's all the news talks about and the buzz is out of control throughout the United States. It's just one more example of how if you build a great product that is in high demand, THAT is what drives sales - not the marketing. As a marketer, it's crucial to just have a better product to market, than to have more marketing dollars to spend. It's always easier to advertise when you stand behind and believe in what you are pushing.
Here's the article from MediaPost:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=51788&Nid=25450&p=320064
Garret Ohm
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