Yeah, I hate it. I hate it badly. As a matter of fact, the whole word just makes me want to barf. Today we had a meeting with Home & Company to present our proposal to move forward. Aside from the terrible 2.25 hour drive, the meeting went very well. I think Bill, the co-owner was really feeling us, and I think the chemistry is there.
But one thing that he said stopped me dead in my tracks. He had a little while back been approached by a "company" that "specialized" in "marketing" home theater companies. Why do I put those words in quotes - well mainly because I don't think you can call what they do marketing, per se. It's more like graphic design template making - basically doing one pretty looking design and dropping a number of different companys' logos in.
I hate this. What usually ends up happening, is that the creative looks like crap. It's boring, bland, safe, uninspiring. Exactly what marketing should NOT be. But the low pricing (since there's not a lot of work involved) makes it a reasonable alternative for a busy business owner that just doesn't have time for solid marketing.
Lucky enough for us, Bill the co-owner was hip to their silly games. He understands that good marketing by definition sets one company apart from all others. How, dare I ask, does canned crap do this, when X number of companies share the same look? Blasphemy!
I'm almost positive that we're going to cost more money than this "company." But I'm pretty sure we're going to get the job. Why? Because Bill sees value in what we do. He knows that we WILL cost more, but we WILL produce a solid return on investment.
I really wish I knew the name of this company, though. I consider myself one of solid integrity, but in this case, I am so frustrated that I feel like I might post the name of this company in hopes that everyone would boycott them. Ha! But no, I'm not going to do that.
Talk to you later!
Garret Ohm
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment