Good CNN Article About Advertising

Hi everyone -

This article just caught my eye on www.cnn.com: http://www.cnn.com/2006/AUTOS/04/04/rich_car_shopping/index.html.

It's about marketing to the super-rich. I thought everyone might find it interesting. Ok, ok, not everyone. But people interested in marketing, and/or cars. For me, that's both.

It brings up a couple interesting things that most "normal" people don't think about. I mean, when's the last time you thought about giving a $300,000 car away as a GIFT. Whoa.

But the article is right - these car dealers can focus a lot harder on 1:1 marketing, rather than mass advertising, because their universe of customers is so small. There just aren't that many people that can afford a Maybach. And with so much public data available, it's possible to just buy a list of all the people that earn enough money to afford it. Crazy what big brother will tell us.

Enjoy the read, and feel free to leave comments as always. Later!

Garret Ohm