I found a pretty cool Web site for a local company (Bethesda) that makes organic iced tea. It's great stuff - I've had it and I love it. Actually, my favorite is Honest Ade and isn't even an iced tea. It's a lemonade with much less sugar than normal lemonades (excess sugar is the enemy!).
They're a small company, but they've got a great concept and I think they're going to go far. I've read a few recent articles about them in the trade rags, but this is definitely a buzzworthy brand in my opinion, so I'm sure I'll start to hear some consumer chatter in the next couple of years. Especially by using grassroots tactics like this (oh yeah, you bet it's a hybrid):
Check out the Honest Tea Web site HERE. I like the design of the site a lot - it's a bit different than the normal static Web sites that you usually see these days. I think the structure and navigation could allow you to do even more fun stuff, too.
::Shameless Plug Alert::
I'm hoping to get on these folks' radar screen in the next few months. I'm not sure what their agency situation is, but I think it would be super-fun to work with them. Much more fun than a stale, stodgy bank client I'm sure. And judging by what I've read, they have a great corporate and marketing philosophy that I think would fit in well with our target-audience focused marketing approach.
Later people,
Garret O.
4 comments:
“Honest Tea rules. For real. My favorite is Black Forest Berry. And it’s caffeine free, too. You couldn’t handle that, Garret, you caffeine freak.”
-Anna
Do real men do hot tea?
I don't know about HOT tea, but branding done right can sure make drinking iced tea cool!
That's not a bad Web site, but some of their competition has cool Web sites, too! Check this one out,
http://www.tazotea.com/default.asp?hasFlash=1&init=
-Christina
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