According to Nielsen//NetRatings, their eShopping Index, comprised of 120 representative companies that give analysts a better sense of online shopping trends, received 20% more visits in 2006 than in 2005.
You can read the whole press release HERE (will open PDF), but to me, this means that online shopping is really hitting its tipping point. More and more people are visiting retailers' sites online, and many are visiting stores like Ebay and Amazon that don't even have brick & mortar locations.
What does this mean? In plain terms, I believe this means that increasingly Web-savvy customers are tiring of the long lines and inconvenience associated with shopping in crowded arenas. While in some categories, there is no substitute for a consumer holding a product in his or her hand, many consumers just don't feel the need to go to a store before buying a product.
Interesting stuff - heavy implications for retailers ignoring their Web presence. You listening?
Talk with you later.
Garret
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1 comment:
Agreed. In previous research I've come across a lot of companies not willing to leave their traditional media behind to put money into having a worth while web presence. Looks like they're missing out.
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