Hi All -
I hope everyone had a wonderful holiday. I'm just getting back into the office and getting settled in, but I have a lot of things that have come across my desk that I wanted to post. I'll start with this one from the New York Times, written by Jack Bell. Apparently, United States Major League Soccer has just made the decision to allow the sale of advertisements - "mobile" billboards, if you will - on the jerseys of the players. The minimum cost of these ads is $500,000, but the benefits and value could be staggering. Not only are the ads adorning each player on the League's 13 teams, but advertisers are also seeing the benefits of the sale of thousands of replica jerseys, purchased in droves by the League's loyal fans.
http://www.nytimes.com/2006/12/25/sports/soccer/25soccer.html?_r=1&oref=slogin
What's next? I think I have an idea that could make millions if done properly - email me if you are curious!
Garret Ohm
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1 comment:
What a great way to create a win-win situation. The league generates profits from the high priced "mobile" billboards, the fans get a different kind of jersey to purchase and wear to the games, and the advertisers get amazing exposure on the global scale. It seems like an insane price at first, but for companies trying to break into the global market it's thrilling to have a unique avenue for exposure with great return on their investment.
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